Silvia Pittman | Resume and Portfolio

SILVIA PITTMAN

DIGITAL CONTENT STRATEGIST & Communications professional

Who i am

About Me (she/her)

As a digital strategist, journalist, mom, and media-holic, I bring 10 years of diverse experience across various media channels, specializing in digital content creation and social media strategy. My passion lies in simplifying complex concepts, making them accessible and engaging for a wide audience. Through the artful use of visuals and aesthetic imagery, I captivate viewers and bring stories to life. I thrive on the challenge of transforming intricate information into digestible content that resonates with and engages individuals from all walks of life. I am also a bilingual native Spanish speaker, with native proficiency in English.

Experience

Social Media Specialist

Ragan Communications, October 2022- Present

I lead content creation, strategy, and analysis for all platforms for both the Ragan and PR Daily brands which cumulatively have an audience of nearly half a million. I have successfully driven strategic initiatives, resulting in increased brand visibility, higher engagement rates, increased revenue, and improved overall social media performance. My ability to research, analyze, and implement best practices has played a pivotal role in maximizing the impact of our social media presence. With a keen eye for detail and a focus on quality, I consistently ensure that our digital assets are visually appealing and accurately represent our brand by partnering with the creative team.

Content Creator

Freelance, December 2017 - Present

As a freelance content creator, I've had the opportunity to partner with renowned brands, including McDonald's, Disney, and Oral-B. My strategy involves leveraging the power of short-form video content to drive exceptional engagement and boost brand awareness on Instagram. Possessing a keen eye for visual storytelling and a deep understanding of social media trends, I consistently deliver captivating and impactful content that resonates with audiences.

Experience

Digital Health Journalist

Freelance, June 2020 - February 2022

Wrote engaging and informative articles that provided readers with accurate and critical information on health topics. Demonstrated expertise in crafting content for reputable brands, including The Mighty and GoodRx. Conducted comprehensive research to ensure the highest level of accuracy and credibility in health articles. Effectively distilled complex medical concepts into accessible and compelling content that resonated with diverse audiences.

TV and Digital News Producer

WJHG-TV/WECP-TV, Panama City Beach, Fla. December 2016 - June 2020.

As a TV and web news producer, I excelled in determining the most compelling local and national stories for live broadcasts. I coordinated live shots with on-camera talent, making strategic decisions on visual elements that enhanced the storytelling process. Additionally, I skillfully crafted scripts and developed graphics for engaging live newscasts. From the control room, I expertly executed live broadcasts and collaborated with the technical team to ensure a seamless production. Furthermore, I actively contributed to online presence by writing and publishing engaging social media posts and web content, bolstering our audience reach.

Education

University of Florida

Bachelor of Science in Journalism, May 2016

I was a regular contributor for the university’s student newspaper, The Independent Florida Alligator. I contributed news articles, reviews, and photos.
Special concentrations in Sustainability and Women’s Studies.

Gulf Coast State College

Associate’s Degree, May 2013